Neutrogena Panel on Sunscreen with Nicole Kidman
This event coverage video was made to be shared on Instagram stories. We filmed this event with the intention of creating a vertical video.
Having a known brand and celebrity attached to a video can do wonders for its virality and shareability and we shot this video with the intent of sharing on Instagram stories. Framing each shot to fit that platform is important to deliver a video that satisfies our client's needs.
ASL has the ability to retrofit videos to fit the vertical video format but part of being a good producer is being mindful of your clients' delivery needs before you go in to a video shoot. For vertical video, this means center framing your shots and understanding the area within your frame is smaller than usual.